Big Brother is watching you. That creepy idea has sparked movies, books, and conspiracy theories galore: someone, somewhere, knows what you like, whom you vote for, what you ate for breakfast. Marketing companies analyze your online habits and tailor-make ads to snare you, even varying the cost of potential products depending on your socio-economic status. “Like-farming” is a spammer’s delight. When companies can pinpoint a prospective customer’s vulnerable moments and pounce with confidence-boosting ad campaigns, or a candidate’s campaign can spin out fake news to lure new voters, we really have sunk to a new low…
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Catherine's Letters 
Whooda thunk you could get so much out of a “like”. Well thought out, Catherine.
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